Websites for aesthetic, cosmetic and private healthcare clinics. Clear treatment pages that answer patients’ questions and build trust, written to follow the CAP Code and ASA guidance from day one.
And what we do about each one.
Botox is a prescription-only medicine, and CAP Code rule 12.12 bans advertising it to the public, including on your website. We build pages around a consultation for the concern, such as lines and wrinkles, so you can still be found, with the medicine discussed only after an assessment.
For prescription-only treatments the ASA is likely to see them as promoting the medicine, so they should not be used. For other treatments they need to be genuine, unedited and typical of the results most patients get. We help you decide what to keep.
Pages that show who will treat them, their qualifications, what happens on the day, aftercare and realistic results. People choosing a treatment for their face or body want reassurance first, then a price.
Treatment pages that set expectations up front: who it suits and who it does not, number of sessions, downtime and risks. Consultation forms ask the right questions, including confirming the patient is 18 or over.
The ASA has ruled against cosmetic clinics for time-limited deals that pressure people into booking, including a Black Friday sale in April 2025. We help you present offers in a way that does not rush anyone.
Social media is useful, but you do not own it and any reference to a prescription medicine there, even a hashtag, is likely to break the rules. A website gives you a permanent, searchable home you control.
What it is, who it suits, how many sessions, downtime, risks, aftercare and price. Each page has its own FAQs, marked up so Google and AI tools can use them.
Patients book an assessment, not a product. That keeps you within the rules and brings in better-qualified enquiries.
Qualifications, professional registration and experience, shown clearly. Regulators expect you to be open about who does what, and patients look for it.
No prescription medicine names on the homepage or in headlines, no “painless” or “permanent” claims without evidence, nothing aimed at under-18s.
If you are CQC registered and rated, we add CQC’s own rating widget so it is shown clearly on every page that needs it.
Easy to read, quick on a phone, and clear for older patients and anyone using a screen reader.
A UK medical tourism specialist connecting patients with accredited clinics. The site had to build trust quickly, so every treatment has its own page with real pricing, a patient timeline and FAQs, plus structured data and an AI-readable summary so search engines describe the treatments correctly.
This is the area where most clinic websites get into trouble. We write every page with these in mind. It is a summary, not legal advice.
CAP Code rule 12.12 bans advertising prescription-only medicines such as botulinum toxin to the public. ASA guidance (updated October 2025) says the medicine should not be named on your homepage, in headlines or in ads. You can promote a consultation, and a price list can include it without product claims.
Since 25 May 2022, ads for cosmetic interventions must not be aimed at under-18s, or appear in media where under-18s make up more than a quarter of the audience. Botulinum toxin and fillers for cosmetic purposes have been illegal for under-18s in England since October 2021.
The ASA has ruled that time-limited cosmetic deals can push people into decisions they have not thought through, breaking the social responsibility rule. The GMC also tells doctors not to use promotional tactics that encourage ill-considered decisions.
“Permanent” and “painless” need robust clinical evidence, and the ASA has upheld complaints against both. Say whether a treatment is laser or IPL, and do not imply the same results for every skin and hair type.
If your service is CQC registered and has been rated, regulation 20A says your website must show your latest rating clearly, with the date and where to find the full report.
The government confirmed in August 2025 that it will bring in licensing for non-surgical cosmetic procedures in England. At the time of writing it is not yet in force. We build your site so it is easy to show a licence when it arrives.
A clinic with a handful of treatments usually fits our Starter site. A larger treatment menu, with a page for each, fits the Growth site.
We ask how you work and where your customers come from. Honest advice, no hard sell.
A clear scope and price in writing before any work starts. What we quote is what you pay.
We write the first draft of every page. You check it, tell us what to change, and sign it off.
Domain connected, Google set up, and everything handed over in your name.
Something else on your mind? Ask us and we will reply within one working day.
Not to promote it. Botox is a prescription-only medicine and CAP Code rule 12.12 bans advertising it to the public. ASA guidance says you can promote a consultation for the concern, and a price list can include the medicine without product claims, but it should not be named on your homepage, in headlines or in ads.
For prescription-only treatments, the ASA is likely to treat them as promoting the medicine, so avoid them. For other treatments, they should be genuine, unedited, typical of the results most patients get, and used with the patient’s consent.
If your service is registered with CQC and has been rated, yes. Regulation 20A requires your latest rating to be shown clearly on your website, with the date and where the full report can be found. CQC provides a free widget that does this.
We do. We draft each page in plain English from the information you give us, and you check it for clinical accuracy before it goes live. You are the expert on the treatments. Our job is to explain them clearly and keep them within the rules.
Yes. We can build a consultation request form, or link to the booking system you already use. Either way, patients book an assessment rather than a specific product.
No website designer can honestly guarantee that. We write to current ASA and CAP guidance and flag anything risky. The final responsibility sits with the clinic, and CAP offers a free Copy Advice service if you want a second opinion on specific wording.
Our Starter site (up to 8 pages) starts from £799 and our Growth site (up to 15 pages) from £1,499. Both are fixed-price quotes with hosting included, and you own the site.
A free 30-minute call, then a fixed price in writing. If a website is not the right next step for you, we will say so.
Menus, opening hours, direct bookings and ordering that bring people through the door.
See how we help →Hairdressers, barbers, nail technicians, beauty therapists, lash and brow artistsYour own booking link, price lists and galleries that turn followers into clients.
See how we help →Builders, plumbers, electricians, heating engineers and roofersProject galleries, quote forms and tap-to-call that bring jobs straight to you.
See how we help →Estate agents, salons, gyms, garages and moreWhatever you do, the job is the same: get found, look trustworthy and make it easy to get in touch.
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